Why Refreshing Your Rental Property Photos Throughout the Year Will Boost Your Bookings

 
Austin Round Rock Airbnb Backyard with Pool and Austin Mural

In the competitive world of Airbnb hosting, first impressions are everything. High-quality, up-to-date photos not only showcase your property's best features but also keep your listing relevant and attract more guests. Regularly refreshing your photos can lead to a significant increase in bookings and higher earnings.

The Power of Professional Photography

  • Increased Bookings: Listings with professional photos see up to 40% more bookings compared to those with standard images. (Medium)

  • Higher Earnings: Enhanced visuals can lead to a 26% increase in nightly rates, which translates to a 40% boost in overall revenue. (MadeComfy)

Why Refresh Every 6 Months?

  • Seasonal Appeal: Showcasing your property in different seasons can attract a broader range of guests in Austin. Creating warm and inviting lighting and tones during fall & your summer photos can highlight your outdoor spaces.

  • Highlight Upgrades: If you’ve made improvements, added new amenities, or revamped the decor, updated photos will ensure guests see the latest features. This keeps your listing feeling fresh and exciting.

  • Stay Competitive: Regularly refreshed photos keep your listing looking active and well-maintained, which can positively influence search rankings. Listings that appear active and engaged tend to rise higher in Airbnb search results, helping you stay ahead of the competition.

Round Rock Airbnb outdoor hot tub in spring

Optimize Your Photos & Listing Details

Refreshing your listing details alongside your photos helps set clear expectations for potential guests and gives them more confidence to book your home, especially during slower periods. According to Airbnb, regularly updating your listing information signals that you’re an active host, which can positively influence the algorithm and help your listing get more visibility.

Beyond Airbnb, promoting your updated photos on social media or your personal website can bring additional traffic and increase visibility.

Ready for a Refresh?

Investing in updated, professional photos every six months can make a significant difference in your Airbnb success, especially in such a competitive market like Austin. As an experienced host of over six years, I can personally attest to how regularly updating photos helps keep my own Airbnb listing at the top of the search results.

Let's collaborate to present your property in the best light and maximize your bookings! Contact me today.

 
Real Estate, AirbnbMelissa Bordeauairbnb, short term rental, vrbo, real estate photography