Inside the First-Ever Liieve Shoot

One of my favorite collaborations to date was with Lieve Saether, the founder of Liieve, on her very first brand photoshoot. From concept to completion, I had the honor of working closely with Lieve to help bring her vision to life as she prepared to launch her brand.

This was a multi-day shoot where every detail mattered. We started by finding the perfect studio space and handpicking a team that aligned with the brand’s energy—everything from hiring the right models to collaborating on outfits, scenes, the shot list, and props. The shoot itself took place entirely in studio, with a clear goal in mind: to capture Liieve’s shirts in a clean, crisp way while also showcasing the brand’s unique personality and essence.

The result? A stunning collection of images that feel fresh, intentional, and full of heart. I’m so proud of how everything came together—and even more grateful that our creative partnership has continued across multiple shoots since then. Watching the brand evolve and being part of that journey has been such a joy.

Check out the final images and shop the collection at liieve.com!